SEO Expert Naming Conventions

Search Engine Marketing Naming Conventions

It is very important that you tell the engines what you are talking about. Many times it is easy for a person that is close to an industry to use those terms as though they are regular laymens English. We find that many times clients swear that they have to rank for a certain term. That this is the only term that will bring them revenue and success. Many times they are 60-80% correct. Although many times we can find a few sweet gems or "low lying fruit" that no one has thought to go after. We have found that you should use /dir/ instead of trying to follow the slash or hyphens implementation for file names. If you look at DMOZ or some of the older human edited directories you will find that they do not mess with dashes and hyphens. The only speration is by /dir/ structure. It is my finding:

You should be segementing your traffic creating granular pockets of thematically arranged data for the spiders to feed and depend on for excellent up to date information about your offering.

Jase - Addiction Marketing Specialist and SEO Expert