Google PageRank - Page Rank and Google SEO

Google describes PageRank:

“ PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important".

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You can download the toolbar here at CA Search Engine Optimization [top of left side body column]

Once you have the toolbar installed you may have to go to the green settings button to the right side of the google toolbar. Then go to options in the drop down that appears. At this point go to the third tab over [MORE] in the settings box, then look down the dialog box until you see a little green PageRank icon. Click the box to enable. You will need to save your settings and approve the message that says you are allowing google to spy on your interaction with the web in trade for using their pagerank indicator.

What PageRank means to me

For years and years the best in the SEO Business have been telling us to ignore the stupid green pixels. Primarily I do ignore it. The times I key in on the PageRank is when it goes totally white for a client or totally grey. The latter is the worst which means the site has been banned, all white means you are penalized in a general sense; meaning you have lost your PageRank.

Additionally Google PageRank tells you when the system is updating, occassionally the PR will disappear for a day and then come back updated at a higher number of green pixels on a scale of 1 -10.

Of course we do a little dance when our Orange County SEO Expert competitions PageRank goes white due to their linking schemes!!! Sorry to see your PR go - NOT!!!!

You can read more about it in Wiki here: Google PageRank