What do I tell my designer to include or leave out of my design for search engines?

Caller: I want you to do the marketing for my new website. Jase: Is the site built?Caller: It has not been built; we just finished the logo design and are moving to the web build. What do I tell my designer? Web by Jase Offers these documents to the public. Web marketing service seekers can read into the art and poetry of search engine optimization to get a grasp of the high level technical cohesion between entities coded by man [websites] to attract the attention of many many machines with multiple levels of framework built upon the web. [Googlebot / Universal Search Algorithm] Some historical best practices that could be considered startup data for anyone new to the game: Keyword research, SEO best practices, Search Engine Marketing Best Practices New information provided to comply with emerging laws surrounding handicap Website usability meta tags We are available to consult the beta design once it is staged on the Internet where we can access it with our tools. Lastly, do not use text in images. Images can be made to sit as cell backgrounds in tables with text provided over top of the image and then styled to perfection. Look at the top competitors for your keyword demographic. Analyze the structure and webServices available to each. Always build upon others years of labor and logic. Emulate what they do best and then enhance for current marketing needs while making it easy for me to do keyword delivery.