NOTE: Usually you will keep your pages fully compliant for about 5 - 10 website updates (depending on how large the updates). Do not stress. It is like laundry, the hamper never is empty. You always have to maintain your sites for high ranking.

HOW DO I validate my XHTML dreamweaver template or .DWT?

You must start my fixing all the things that are not native to Dreamweaver. Using the dreamweaver tool bar: Click on Commands and sample some of the tools under that drop down. Depending on what WYSIWYG editor was used to build your pages you will have some FAST clean up results here. From there go after the top 508 compliance issues: - fill empty alt attributes (no stuffing...) - CLOSE all tags. you can not have any open tags in XHMTL. Additionally: Empty tags are not allowed in XHTML. The

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and tags should be replaced with the trailing slashes;

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and . This should get you down to where you have only one page of validation errors; instead of ten. Maybe you can live with that knowing that your validation will go away the first time an image is missing an alt attribute on a product update request or bio update request.

Google TrustRank Dampening or Trust Rank

Google TrustRank or Trust Rank

TrustRank is the use of a seedlist of trusted web sites that have been reviewed by humans at Google, Stanford and other information retrieval (IR) professionals to be free of spam type link tactics.

Why should I be concerned with Google Supplemental Results Pages (SERP's)?

Consider your Online Business Website a V8 engine(insert total number of pages).

So you are doing well with your website. The site is newly build, professional edited copy and 80 hours of search engine optimization. BUT you can not find your website for terms normally ranked well.

What was discovered during the SEO Analysis Case Study:

A section of text got used in a template or dynamic area writing that same paragraph to the entire site. The engines can interpret this as very similar content. When Google decides you have similar content they take one page that is MOST relevant due to human interaction scores. So... you ask: "What happened to the rest of my pages?" You are NOT running on all 8 cylinders !! Your pages have gone to the BONE YARD - google supplemental results